If your marketing strategy has overlooked the
51% of the population that makes or influences
94% of all consumer purchases…
Read on to discover how to
stake your claim to the mountain of
cash that you may be leaving on the table.
Dear Business or Website Owner,
If your customer base includes women, then you’ve just hit the marketing jackpot because I’m the “go-to-gal” when it comes to zeroing in on the emotional triggers that make women buy.
Let’s face it, men and women are different. We move, think, communicate, prioritize, love, lust, eat, drink, sleep, feel, groom, relax — well, we do just about everything differently. But for you, the most important thing is understanding that the buying process for men and women is extremely different.
It doesn’t matter who you are, male or female, if you’ve shopped with the opposite sex, you know this is an absolute truth. A truth that can make or break your business if you use the wrong approach.
Despite the fact that just about anyone on the street would agree that men and women shop and buy differently, here’s what astounds me: business owners and entrepreneurs continue to get bilked out of tens, even hundreds of thousands of dollars on marketing campaigns targeting women that are little more than a macho sales pitch gussied up with softer colors.
Marketers have always followed the money. And for a very long time, it was mostly white, middle-aged males who had the money and controlled virtually all the private wealth. However, as women’s earning and spending power grew, businesses didn’t keep up with the shift in consumer power.
For example, one savvy business owner took management guru Tom Peters’ advice and did some quick research to find out who actually purchased his product. He was shocked to discover that 80% of his hyper-masculine products were sold to women.
So what is his “macho” merchandise? Riding lawn mowers!
Some companies have made earnest and well-intentioned efforts at marketing to women. For decades, women have, at best, endured “pink” marketing campaigns — campaigns that present sterotypical caricatures of women in scenarios that only superficially resemble her real life experience.
For a current example of an off-target pink campaign, think of the yogurt that is SO good. Sure, women enjoy going to the spa. And many of us eat yogurt. But never once have my girlfriends and I lapsed into waves of ecstasy over yogurt and try to one-up each other over how good the yogurt is. Ask around, I bet your girlfriends haven’t either.
Now, large businesses are slowly catching on and implementing marketing campaigns that properly target women and yield lucrative results.
But for the most part, entrepreneurs and smaller businesses are at the mercy of marketers who follow the “tried and true” strategies that worked so well so long ago. Which means that, for most products and services on the market, women make do with hyped-up male-oriented marketing campaigns by translating the masculine style in their own minds before deciding whether to buy or keep shopping.
But in today’s hyper competitive market, can you afford to leave as much as 94% of purchasing decisions up to chance?
Who’s REALLY Buying Your Product?
Women’s combined earnings in the U.S. alone total one trillion dollars and their spending power tops over $2 trillion dollars a year. Women are responsible for:
Women currently control 51% of private wealth in the USA — and by the year 2010, women will control two thirds of the nation’s private wealth. I’m about to show you how to ensure that you secure your share of this hugely untapped resource.
As you become aware of what genuinely connecting with the most powerful buying force on the planet can mean to your bottom line, you’ll realize how tapping in to this overlooked market segment can not only result in an immediate surge in sales, but also in the long-lived fierce loyalty characteristic of female consumers.
Pairing women’s incomparable purchasing power with their fierce loyalty makes them today’s most coveted market segment. So if you are going to capture their elusive dollars, you must…
Never Forget This…
When women are your customers, it’s not business… it’s personal.
Sure, she may be a cut-throat shark in the corner office, but when it comes to choosing a realtor or registering her daughter for dance class, her priorities shift accordingly. And if you don’t shift with her, you’ll miss out on the initial sale and — because women are so fiercely loyal — all of her repeat business.
That’s why you need someone in your corner who can speak a woman’s language. I’m not saying that men can’t write for women… but it takes more than reading a few romance novels and hanging out at a hair salon to get under her skin. It also takes more than simply being a woman. To truly succeed at capturing the hearts (and dollars!) of women, you need sound marketing strategies to determine…
But here’s the thing — regardless of who the customer base and ideal prospects are, in today’s economy I need to ask…
Let’s face it, starting your own business doesn’t come with a “How To” manual. And too often, entrepreneurs are left at the mercy of advertising agencies or ad space sales representatives. Here’s an insider secret — they have their own bottom line in mind, not yours. As a result, too many business owners are devastated when they…
If you’re ready for the success you dreamed of when you started your business, then you can’t settle for mediocre marketing. And you certainly can’t continue to market to the wrong prospects. If you want to succeed…
You Need Proven Business Tactics
That’s where I come in.
It’s not likely that you know me. I’ve been the stealth strategist behind successful marketing campaigns for products ranging from conferences, books, luxury and adventure travel, seminars, weight loss, biz op, coaching and more.
I’m Leah Carson and I work behind the scenes helping businesses identify the emotional buying triggers in their target market and crafting marketing campaigns and sales materials that strike a nerve with their prospects.
I’m your one-stop solution to marketing that gets results. My clients line up and pay me to write display ads, websites, direct mail letters, special reports, lead generators, autoresponders, radio commercials, email campaigns… all aimed at tapping into the 51% of the the market that makes nearly 100% of consumer purchase decisions, connecting with them and getting them to take out their wallets and buy.
I’m uniquely qualified as a copywriter who specializes in marketing to women. After 4 years of college, I turned my back on marketing and became an anthropologist. In grad school and beyond, I had my share of Indiana Jones style adventures in Mayan jungles and Egyptian deserts.
I also immersed myself in studies and research in women’s culture, body image, narrative structure, traditional medicine, health beliefs, and contemporary issues. Add in my secret weapon (more on that in a minute) and I’m a force to be reckoned with in the marketing arena.
It wasn’t until I worked for an archaeological tour company that I rediscovered my love and talent for marketing. At the tour company I wrote sales letters and brochures for trips with low enrollments and learned that, thanks to my unique background, I was better than the pros who were taking big bucks from our company and getting terrible results!
What does that mean to you? Money in your pocket! Thanks to my education and experience I’ll rapidly zero in on your target audience, identify their emotional state and connect with them on a visceral level to get them to buy.
After discovering this new way of digging for treasure, I couldn’t get enough! I sought out the best copywriters, marketers and persuaders and dove into their courses, seminars and mentoring to reach and stay on top of my game.
As a result, my mind is bursting with information, strategies and tactics on how to increase your bottom line. Here are just some of the elite copywriting, marketing and persuasion methods I’ll seamlessly weave into your materials to get staggering results…
Women are less forgiving than men. If your website doesn’t meet their high expectation. I’ll keep them from clicking away never to return again.
On top of all that, I’m an excellent writer who tailors each project specifically for the target audience. Oh sure, virtually anyone can say that. But not every writer has had their work published by reviewed journals, magazines and internationally respected publishers. I’m among the elite few writers who have reached the level of skill and expertise to be sought out by renowned organizations like World Book and Scientific American to write for their publications.
That’s good news for you. Because you’ll get the same exact same quality of research, analysis and 
writing that I put into articles for World Book, Scientific American’s Discovering Archaeology, Folklore: An Encyclopedia of Beliefs, Customs, Tales, Music and Art and more.
You won’t find my unique combination of education and experience anywhere else. I see with Indiana Jones’ eye for detail and analyze with a marketing mind that’s been sharpened by the best in the business.
Once you unleash my skills, your bottom line will reap the benefits of a campaign that is laser targeted for your market. Why? Because my one-of-a-kind knowledge and experience allowed me to develop an…
Remember that “secret weapon” I mentioned above? When I started using my marketing skills at the tour company, I discovered a shocking truth that will yield unprecedented results for your business.
During the ten years I spent studying and working as an anthropologist I was also acquiring a depth of knowledge about human behavior — and women’s behavior in particular — that most marketers can’t even begin to fathom.
I spent over a decade studying the psychological, social, and cultural motivation of individual and collective human behavior in grad school and beyond.
Believe me, that’s not something that just goes away when you turn in your trowel.
So if you’re ready to stake a claim on the money that women desperately want to spend (if only they could find the provider that meets all their criteria), invest in a copywriter who can..
Just imagine how much simpler your life will be when you partner with knowledge, clarity, and competence! Don’t waste your time on copywriting posers… invest in compelling copy that makes you money.
A load will be lifted from your shoulders. You’ll breeze through your workday, customers will rush to buy, and you’ll finally have the success you’ve dreamed of!
If you’re still reading, then you’re obviously serious about getting profitable results for your business. The next step is to take action… I’ll handle the rest.
But here’s the thing…
I’m very selective about the clients and projects that I accept. Here’s a quick reference guide to see if you even qualify as a candidate for my services…
If you think you qualify as a potential candidate for my services, then you’re naturally going to want me to focus on your marketing so you can finally apply all your passion and energy to providing the best product or service to your market.
But before I can do that, I need some information…
I get a kick out of sharing my expertise with entrepreneurs and business owners. If you want to get the most out of this process, I suggest you schedule a lightning consultation call with me. Then, have a pen and notepad ready because when we start and my brain kicks into overdrive you’ll want to capture the flood of ideas and insights that we’ll unleash during our talk.
I’ll provide you with a marketing perspective that goes way beyond cranking out clever copy. This deep analysis is absolutely critical for your success… it can be the difference between simply completing a project or living the life of your dreams.
But my skills aren’t for everyone.
And finally,
However, if you’re aware of the value that I add to your business and if you truly understand that my strategies and copy don’t cost you money, they MAKE you money… you’ll absolutely love working with me.
If you’re able to look beyond my fee, and instead focus on the revenue my words wil generate, over and over and over again, then you’re in the right frame of mind for unprecedented success and you should…
Simply email me at catalystcopy (AT) gmail (DOT) com to schedule a convenient time to discuss your project. I know that doesn’t look like a regular email address, and it’s not a live link – it’s how I prevent my inbox from being flooded with SPAM. But all you need to do is open your email program, type in “catalystcopy” followed by the at symbol “@” then “gmail.com” and tell me a bit about your project along with a few times that you’re available to talk.
I want to be sure we both can give our undivided attention to your project, so please try to reserve a 40 minute block of time, so we can really delve into your marketing needs.
Remember, I used to be an archaeologist, so we’ll leave no stone unturned when it comes to your marketing your business, building a devoted client base and finding untapped profit centers. Most gain a tremendous amount of insight from my unique perspective…
I promise you aren’t going to find yourself squirming and sweating in a hot seat while we talk. I’ll take you through the process so easily, you’ll be amazed at the simple yet powerful tools I use to understand what’s truly important to you and how to help you achieve it.
It’s an amazing technique I learned directly from a master — it’s so powerful you may learn things you didn’t even realize that you knew.
When we’re done, your spirits will soar with the possibilities that lie ahead, your dreams will be within your grasp, and you’ll be astonished at the clarity I’ll help you achieve about your own business.
And if all you need is a gentle tweak to spark life back into your copy, I’ll tell you. Believe me… I don’t want to waste your time or mine!
As you consider all the ways I can help your business prosper, let me make your decision easier with my…
Why do I make such a bold guarantee? For one thing, I’m so confident in my skills, knowledge, experience and track record that I know I can get it right the first time.
Plus, none of my clients have ever taken advantage of this unbelievably generous offer… so I must be doing something right, time and time again.
Let’s face it, I put a lot into the selection process. When I choose to work with you, it’s because we’re a good fit and I have faith in your project.
As you know, it costs a lot of money to acquire a quality client. That’s why my goal is to delight every client with results of my work.
By doing so you, like so many of my existing clients, will want to work with me on future projects. Because my knowledge of your client base will grow with each project we complete together, your marketing will thrive and your clients will resonate with a distinctive and consistent voice so they’ll be more likely to buy from you over and over again.
Discover What I Can Do For You
You’ll see why my unique experience and expertise is just the jolt your business needs to ignite a buying frenzy among your customers.
Have a look at some of my writing samples and imagine how you can put my talent to work for you.
More and more clients are discovering the phenomenal value of my work and my schedule is filling quickly. So please don’t delay! I’d hate for you to be disappointed if I can’t fit you onto my calendar.
With best wishes for your success,
Leah B. Carson, M.A.
p.s. Remember, the sooner you choose Catalyst Copy as your marketing solution, the sooner you’ll get the results you’ve been waiting for. Email me at catalystcopy (AT) gmail (DOT) com so we can get started right away.
p.p.s. Even if your clients aren’t exclusively women, published studies have proven that my strategies increase sales among both men and women (plus, if you twist my arm I can write supercharged hyper masculine campaigns if your product calls for it). So if you want to cash in on the additional revenue that connecting with your customer base and converting them into evangelical fans, pick up your phone now!
p.p.s. My display ads and special reports (you can see them on my samples page) are working so well, one of my favorite clients just booked another huge project. I told you my calendar was filling fast — don’t let someone else get your spot. Go to your email program and type in ”catalystcopy” followed by “@gmail.com” to schedule your free no-risk consultation!
p.p.p.s. If you’re on Twitter, you can also “@” me to get in touch. Follow me on Twitter www.Twitter.com/LeahCarson/