Marketing To Women: Expand Your Influence And Skyrocket Your Sales

If women make up a significant portion of your target market, one of the simplest - and most overlooked - ways to make it easy for them to choose your product is to keep in mind this one characteristic that is common among virtually all female consumers…

Beyond Demographics: Using Funnel Vision To Improve Your Marketing

Smart companies rely on funnel vision for their marketing. By starting with the broad demographics most businesses are intimately familiar with, then drilling down to the idiodemographic characteristics of your ideal prospect, your marketing message pierces to the heart of her motivation.